Terms of Service

Welcome to Avenly. These Terms of Service ("Terms") form a legally binding agreement between you ("you", "the user") and Savannah Sitterlé, trading as Blonde and Blue Studios ("we", "us", "our"), registered as Entrepreneur Individuel in France, located at 11 Rue de l'Université, 75007 Paris, France.

By creating an account or using Avenly, you agree to these Terms. If you do not agree, please do not use Avenly.

You must be at least 18 years of age to use Avenly. By creating an account, you confirm that you are 18 or older. Avenly is not intended for minors, and we do not knowingly collect data from anyone under 18.

If you are using Avenly on behalf of an organization, you confirm that you have the authority to bind that organization to these Terms.

To use Avenly, you must create an account. You agree to:

• Provide accurate and current information
• Keep your account credentials confidential
• Notify us promptly of any unauthorized access to your account
• Take responsibility for all activity that occurs under your account

You may delete your account at any time through the app (Profile → Delete Account). Deletion is permanent and irreversible.

Avenly is a personal self-improvement application that includes:

• A journal for personal reflection
• Goal tracking across daily, weekly, monthly, and yearly periods
• Mood logging
• A vision board feature
• AI-generated insights and recommendations (Pro tier only)

We provide Avenly "as is" and may modify, update, or discontinue features at any time. We will provide reasonable notice for material changes.

Avenly offers the following tiers:

• Basic — free, with limited features
• Pro Monthly — paid monthly subscription with full feature access, including AI insights
• Pro Annual — paid annual subscription with full feature access, including AI insights

Payment processing: All payments are processed by Apple through the App Store In-App Purchase system. We do not collect, store, or have access to your payment information.

Subscription terms:

• Your subscription begins when payment is processed by Apple
• Subscriptions renew automatically at the end of each billing period unless canceled
• To cancel, manage your subscription through your Apple ID settings (Settings → Apple ID → Subscriptions)

Refunds and cancellation: All purchases are final. No refunds will be issued for unused subscription periods. If you cancel your subscription:

• Your Pro access continues until the end of your current billing period
• After that, your account reverts to the Basic tier
• No partial refunds are provided

Refund requests must be directed to Apple through the App Store. We do not process refunds directly.

Pricing changes: We may change subscription prices with at least 30 days' notice. Any price change applies only to renewals after the notice period.

Under EU consumer protection law, you typically have 14 days to withdraw from a contract for digital services without giving any reason. However, by subscribing to Pro and accessing the service immediately, you expressly consent to the immediate performance of the service and acknowledge that this waives your 14-day right of withdrawal. Apple's App Store handles this consent automatically when you complete a purchase.

You retain full ownership of all content you create within Avenly, including journal entries, goals, vision board entries, mood logs, and any uploaded images ("Your Content").

By creating Your Content in Avenly, you grant us a limited, non-exclusive, royalty-free license to:

• Store Your Content on our infrastructure
• Display Your Content back to you within the app
• Process Your Content through AI services for the purpose of generating insights and recommendations (Pro tier only)

This license is solely for the purpose of operating Avenly. We do not sell, share, or use Your Content for any other purpose. The license terminates when you delete the content or your account.

Avenly's Pro tier uses artificial intelligence (specifically, Anthropic's Claude AI) to generate insights and recommendations based on Your Content.

Important disclaimers about AI-generated content:

Not medical or psychological advice. Avenly is a self-improvement tool. It is not a substitute for professional mental health care, therapy, counseling, or medical advice. Always consult a qualified professional for medical, psychological, or therapeutic concerns.

Not professional financial, legal, or career advice. Insights and recommendations are for personal reflection only and should not be relied upon for financial, legal, career, or other significant life decisions without consulting appropriate professionals.

May contain inaccuracies. AI-generated content may be inaccurate, incomplete, or misleading. We do not guarantee the accuracy, reliability, or appropriateness of any AI-generated insight or recommendation.

No reliance in emergencies. If you are experiencing a mental health crisis, please contact emergency services or a mental health helpline immediately. Avenly is not designed or intended to handle crisis situations.

When using Avenly, you agree not to:

• Use Avenly for any illegal purpose
• Attempt to gain unauthorized access to other users' accounts or data
• Reverse engineer, decompile, or disassemble the app or its services
• Scrape, harvest, or collect data from Avenly's systems
• Interfere with or disrupt Avenly's services
• Use Avenly to harass, harm, or impersonate others
• Upload malicious code or content
• Use Avenly to violate any applicable law or these Terms

We reserve the right to suspend or terminate accounts that violate these provisions.

All intellectual property in Avenly — including the app design, branding, code, documentation, and trademarks — belongs to Savannah Sitterlé / Blonde and Blue Studios. These Terms do not grant you any rights to our intellectual property except the right to use Avenly as intended.

You may not copy, modify, distribute, or create derivative works of Avenly without our written permission.

You can terminate your use of Avenly at any time by deleting your account through the app. Deletion is permanent and results in the loss of all your data.

We can terminate or suspend your account if:

• You violate these Terms
• You engage in fraudulent or harmful activity
• Required by law or regulation
• Avenly is being discontinued

We will provide reasonable notice where possible.

Effect of termination: Upon termination, your right to use Avenly ends immediately. We will delete your personal data in accordance with our Privacy Policy (within 30 days). Sections that by their nature should survive termination (such as intellectual property, limitation of liability, and governing law) will continue to apply.

Avenly is provided "as is" and "as available" without warranties of any kind, either express or implied, to the maximum extent permitted by applicable law. This includes (without limitation) any implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

We do not guarantee that:

• Avenly will be uninterrupted, error-free, or secure
• Insights or recommendations will be accurate, useful, or applicable to you
• Defects will be corrected
• The service will meet your specific needs or expectations

Nothing in these Terms excludes or limits liability that cannot be excluded under applicable law (including, for EU consumers, mandatory consumer protections).

To the maximum extent permitted by applicable law:

• Our total liability to you for any claim arising out of or related to Avenly is limited to the amount you paid us in the 12 months preceding the claim
• We are not liable for indirect, incidental, consequential, special, or punitive damages
• We are not liable for loss of profits, data, goodwill, or other intangible losses

These limitations do not apply to liability for gross negligence, willful misconduct, or any other liability that cannot be excluded under applicable law.

You agree to indemnify and hold harmless Savannah Sitterlé / Blonde and Blue Studios from any claims, damages, or expenses (including legal fees) arising from your violation of these Terms or your misuse of Avenly.

These Terms are governed by French law. Any dispute arising out of or related to Avenly will be subject to the exclusive jurisdiction of the courts of Paris, France.

If you are an EU consumer, you may also bring claims in the courts of your country of residence, as permitted by applicable consumer protection law. You can also use the EU's online dispute resolution platform at ec.europa.eu/consumers/odr.

We may update these Terms from time to time. When we make material changes:

• We will update the "Last updated" date
• We will notify you in the app or by email
• Continued use of Avenly after notice constitutes acceptance

If you do not agree with changes, you may delete your account.

The latest version is always available at https://avenly.app/terms.

• Entire agreement — These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding Avenly.
• Severability — If any provision of these Terms is found unenforceable, the remaining provisions remain in effect.
• No waiver — Our failure to enforce a right or provision does not waive that right or provision.
• Assignment — You may not assign these Terms. We may assign these Terms to a successor entity (e.g. if Blonde and Blue Studios is sold or transferred).
• Headings — Section headings are for convenience only and do not affect interpretation.

For questions about these Terms, contact us at:

Email: support@avenly.app
Postal: Savannah Sitterlé / Blonde and Blue Studios, 11 Rue de l'Université, 75007 Paris, France